Nigeria's rising singer/songwriter and producer chats about the inspiration behind his latest single 'Enjoyment', his signing to Aristokrat Records and working towards his debut EP.
You just released your first single of 2021 ‘Enjoyment’, how has the response been, so far?
Incredible! That’s how I can describe it. Feedback from audio to visuals has been quite encouraging. Super glad to know a lot of people mess with my sound.
What were your inspirations for the track and how was the process of creating it?
An awesome producer I work with named TMXO mentioned something to me one time, “Work no dey kill person, na the enjoyment”. I knew I wanted to use that quote, so I wrote that down. At this point in my life, a doctor had diagnosed me with appendicitis and said I needed surgery. As weird as it sounds, I legit thought I was going to die because I had never been under the knife before, so I began reminiscing on the lavish life I had been living when I got my record deal bag.
I mean from the chicks, to the rockstar baby boy lifestyle, all I could think was that “I had worked so hard to get here, now I am supposed to start enjoying the fruits of my labour and I am about to die from a lavish lifestyle (I thought). So I remembered Kel P had sent me this beat and one night I just wrote on it, poured out my feelings and everything. I didn’t want “I Dey there”, a heartbreak song, to be what I would be remembered by. I wanted people to know I was living the life while also trying to get them to be careful. Hence “Enjoyment”.
You also released a vibrant visual for the single, how was shooting it and who did you work with on it?
"... the lockdown, it put me in a creative space so I wrote quite a number of songs in 2020."
As someone who always comes with incredible visuals, how important is that visual element to your music?
Visuals are solid reflections of art. They are also important for promotion. I care a lot about how my art is represented visually, that’s why I always go for good directors and scripts that reflect my song while also being involved.
Last year, you released both ‘I Dey Dere’ and ‘Low’ alongside SMOJ, how was working throughout 2020, for you?
It was only ‘I Dey there’ that I released last year. ‘Low’ is from the lockdown, it put me in a creative space so I wrote quite a number of songs in 2020.
If you had to choose two tracks to best show your range as an artist, which would you choose and why?
Trust me, those two songs haven't been released yet. Incoming though.
"Juju vibe is my vibe, my style of music ..."
For those who don’t know, what is ‘Juju Vibe’?
Juju vibe is my vibe, my style of music, R&B chord progressions, mellow and therapeutic vibes with Afro-infused elements, witty lyrics. That’s Juju vibe.
Having worked with a range of artists before, how important is collaboration for your growth as an artist?
Collaboration aids your artistic development. You share ideas, bounce melodies, while also tryna stay unique - plus, it’s always fun and something to look forward to.
"... the creation from a sound to a song. That process of creating something. It’s God-like. That’s authentic for me."
How does being a songwriter and producer aid you as an artist in being able to create more authentically with more creative control?
I just know like it’s all me. You know, like the creation from a sound to a song. That process of creating something. It’s God-like. That’s authentic for me.
How did your signing to Aristocrat Records come about and what have you been working on most recently?
I got introduced by an Tolani Baj, an A&R there to their team. They initially wanted to sign a production deal, but once they heard my other stuff, they got excited and here we are. Right now, I’m working on an EP.
What can we expect from a Jujuboy Star debut EP?
Which artists first inspired you to get into music and who is inspiring you today?
If you had to recommend five artists to your listeners, who would you choose?
My audience should listen to who they wanna listen to.
What’s coming up for 2021?