The Kent-based musician speaks on the release of his debut EP 'The Sommer Pack', creating his vibrant visuals alongside Lauzza and constantly evolving with his music.
How does it feel to have your first EP out and how has the response been?
Yeah it feels good. I just had a concept that I wanted to act on. I’ve had messages from people appreciating the concept and idea which means a lot to me. You always want your work to be be appreciated.
What was the creative process of creating ‘The Sommer Pack’?
It wasn’t really anything too special. I’d been planning it for a long time as I had the idea randomly of creating a project that was only inspired by summer-esque tracks. And that’s what I tried to go on to do. The beat selection was key I think because that’s what anyone listening will first hear. Other than that nothing really special, I just kept writing songs till i felt a specific one fit the idea I had in my head then I put it into The Sommer Pack.
"...visuals are important because it’s the final component into making music into art. Once you’re able to convert the audio into a visual, it becomes art."
Sonically, what were your inspirations for the project?
Tbh just good vibes. That’s what summer means to me. No one could’ve predicted this summer would be the worst of all time - it certainly is for me. So with this project, if people listening feel better and vibe with it, that’s all good to me.
Is there a track on the project that you feel best sets the tone for the rest of the EP?
The intro. I feel like the beat and the vibe I went for on ‘Hundred Degrees’ set the tone because when I first heard the beat it made me happy. And that’s the vibe I wanted to convey so I tried my best to. All the other songs kinda follow suite as it’s just commentary on what I feel at the time, but with that ‘summery’ theme in mind.
What was the concept for your ‘Sommer Rays’ visual and how important are visuals to your music?
The “Sommer Rays” project was a collaboration with Lauzza and I so hence it’s both of ours. But basically, in the simplest form it is based on the idea that everything is not what it seems. The idea of setting up a scene and then revealing the set and the background/location was the basic cinematography behind achieving that concept. The colour palette and setting also worked to give a feel to the song and it’s called “Sommer Rays” so you expect a summery vibe.
But yeah, to me visuals are important because it’s the final component into making music into art. Once you’re able to convert the audio into a visual, it becomes art. That’s how I feel - I love film a lot. Also, Lauzza and I kinda are always on the same wavelength when we decide to work together as well so that helps massively because he is honestly incredibly talented.
"At the moment I’m just trying to experiment and do everything that I can do and not limiting myself."
How important is it for you as an artist to use your lyrics, visuals etc. to create a narrative within your music?
Very important. Put simply - If I could make a visual for every song I would.
What was the inspiration for your latest single ‘B.M.T’?
I think the answer lays in the title and the first two phrases of the song. 'Affi be about the bag, ain’t got it yet, but I’m still chasing it'. Once it’s secured you’ll know lol.
What was the inspiration for your ‘Two Faces’ project and how was the process of creating the visuals for ‘Sherlock Holmes’?
Duality = Versatility. ‘Sherlock Holmes’ and ‘Hurtin’ both kinda were extreme opposites which give that idea. But with creating the 'Sherlock Holmes' visuals, again me and Lauzza put our minds together to come up with something that would visually represent the mood of the song 'Sherlock Holmes' so we tried to capture that as best as we could.
How do you feel that your sound has grown since your first release ‘DripList’?
I feel it’s grown a lot. I couldn’t say specifically how though other than the fact that I’m continually trying to develop my sound. I haven’t found it yet. At the moment I’m just trying to experiment and do everything that I can do and not limiting myself.
"I take inspiration from everywhere & everyone. Music evolves so I’d say I’m constantly learning."
Lyrically, where do you take influence from and what do you want your listeners to take away from your music?
I take inspiration from everywhere & everyone. Music evolves so I’d say I’m constantly learning. I’m just tryna be me and do me. But I was my listeners to enjoy my music so much so that the stick around. That’s what I’m working on.
How did you first get into making music and what was the moment you decided to take it seriously?
It started as an idea between a couple mates and I that kinda just became a reality. But to be honest, I still have a lot to learn. The main thing is I enjoy it that’s why i do it. I do it for me yfm.
Which artists inspired you to get into music and who is inspiring you today?
Hardest question. So, so many artists. My single biggest is probably Travis Scott. Not just because of his music and how he came up, but just his art form in general
If you had to recommend five artists for your listeners, who would they be?
I’d tell them to listen to the escape plan - esc.
What’s coming up for the rest of 2020?
I'm just gonna go with the flow and try and work with as many people as I can whilst also learning how to do everything I can do by myself. But music is literally just me having fun. If it stops becoming fun then I’ll stop making it.