The UK rapper, producer and singer drops his feel-good single ‘Mass Appeal’.

Returning with his first release of the year, ‘Mass Appeal’ brings a playful and upbeat instrumental courtesy of Atlanta’s Quentin Miller, perfectly complimenting James’ laid back flow. After a busy 2020 with the release of his ‘A Dying Breed, Pt.1’ EP, the multi-faceted artist announces his follow up project as well as dropping vibrant visuals shot in Barbados.