What was the inspiration for your latest release ‘Mami Wata’?
'Mami Wata' draws from the seductive water spirit of the same name that is celebrated throughout the African diaspora. Mami Wata is often portrayed as a mermaid, a snake charmer who can provide good fortune but also curse those who cross her path.
Sonically, what were the influences that went into ‘Mami Wata’ and ‘Oh My Love’?
Sonically, they’re both quite inspired by the early works of the The Neptunes and Timbaland but with some more modern electronic sounds.
How do these latest releases differ in theme and sound from your 2018 debut project ‘Wealth Has Come’?
I’d say they’re more about maturity and growing into womanhood. I see 'Mami Wata' as more of a development of 'Wealth Has Come'.
"It explored themes of learning to love yourself, self-care, and acceptance."
What were the main narratives and themes of that debut project?
It explored themes of learning to love yourself, self-care, and acceptance.
As both a producer and writer, what was the creative process like of making that first EP?
I wrote it during my last year of uni and spent a lot of time experimenting. It was so hard for me to finish a song at that time and I’m still learning.
When did you first get into producing and how has your sound changed along the way?
I’ve been interested in producing since I was a teenager and started taking it more seriously about four years ago. My influences haven’t really changed that much, my sound is just developing as I grow and get better as a producer and writer.
"I’m my least creative when I haven’t been consuming other creative mediums."
How do you feel being a producer aids your writing and vice versa?
It allows me to adapt really easily. It gives me more freedom to follow my feelings or moods I may be writing about sonically.
Do you take inspiration from creative mediums other than music e.g. film/fashion/art
Yeah, I think it’s important not to live in a vacuum. I’m my least creative when I haven’t been consuming other creative mediums. I often make music with a documentary playing in the background.
"Don’t be afraid to fail.
You’ll never run out of ideas.
Keep experimenting like a child."
What was your inspiration for your ‘Save Yourself’ video and who did you work with in creating it?
Speaking of other creative mediums, the 'Save Yourself' video was really inspired by the photography of Nigerian artist, JD Okhai Ojeikere. I made it with Savannah Setten who is an incredible director.
How was the process of directing your latest video ‘Oh My Love’?
I’m such a control freak so I really enjoyed doing everything alone and not having to rely on anyone else!
What has been your favourite visual to make and how important are visuals to your music?
'Oh My Love', there was no pressure attached to it as it was so DIY. Visuals are a great tool, I can often picture the visuals in my head before I’ve even finished a track.
What would be your top three tips for producers starting out?
Don’t be afraid to fail. You’ll never run out of ideas. Keep experimenting like a child.
Which artists inspired you to get into music and who is inspiring you today?
If you had to recommend five artists to your listeners who would they be?
What’s coming up for the rest of 2020?
My EP is out on September 18th!!